Overview
DDT products work by marking each asset they are applied to with a unique and individual code. This code is then recorded on a database and matched with other asset and ownership identifiers. In some cases the code is the primary manufacturer’s identifier – for example a car’s Vehicle Identification Number (VIN).
Identification technology is not a new concept, however. For a long time, cars have had unique VINs, engines have had serial numbers, boats have had Hull Identification Numbers (HINs), designer clothing has had brand labels and so on.
These identifying tags were developed for many different reasons.
Engines have serial numbers to discourage theft; designer clothes have brand labels to discourage counterfeit brands. However, professional thieves can easily defeat these identifying tags; engine serial numbers, VIN and HIN plates can be changed and fake brand labels can be manufactured.
The technologies developed by DDT, on the other hand, takes identification to a much higher level.
Technology you can’t duplicate
DDT products are unique, so to speak - they are virtually impossible to reproduce. Therefore, unlike the designer clothing labels for example, thieves can’t easily make fake copies.
This attribute alone has benefits for many industries. Take the clothing industry for example. To prove that clothes are of a particular brand, we insert DataThread DNA into clothing labels. Counterfeiters may be able to copy the clothes and the brand labels, but they are not able to reproduce the DataThread DNA - and thus, are not able to pass off their product as belonging to the genuine brand. In this way, DDT technologies are employed to help protect against fraud, provide added quality assurance and protect brand integrity.
Virtually Irremovable
DDT products are virtually irremovable. Take for example our DataDot DNA. Although it is conceivably possible to remove all of the applied DataDot DNA, it would be totally cost ineffective to do so. Moreover, only one tiny dot is required to remain for a car to be identified as stolen. The risk of thieves getting caught with a protected item from the car (DataDot DNA is usually applied to various parts of the car) is thus significantly increased.
An Identity Revolution
These unique attributes of DDT products mean that we are able to create security and authentication for home, business and industry in a new and innovative way. Our four products - DataDot DNA, DataLabel DNA, DataThread DNA and DataTrace DNA – mean that everything from clothing to school computers to industrial products can now be protected against theft and counterfeiting.
Moreover, our technology can now identify assets that were previously impossible to tag. For instance, when we mix our product into concrete, its type, grade and manufacturer details will never be lost. This provides quality assurance and process controls for the building industry and other commercial applications.